Choosing 'Lucidify' for our name was a deliberate decision to embody the essence of transformation and action that defines our approach. While 'elucidate' speaks to clarity—making things clear through explanation or elucidation—'Lucidify' goes a step further. It implies not just clarity, but the active process of making something lucid. It's about transformation, not just understanding.

In our journey, we've realised that the challenges our clients face require more than just elucidation; they require transformation. 'Lucidify' captures our mission to actively transform complexity into clarity, to illuminate paths forward where there were once obstacles, and to innovate within the realms of discovery & definition, facilitation and visual thinking.

It's a name that reflects our commitment to not only understand and explain but to act and transform. 'Lucidify' is about setting into motion the changes that lead to clearer, more effective strategies and solutions. It represents our promise to our clients: to not only guide them through understanding their challenges but to actively participate in creating clearer, more lucid futures.